Studio Space — UI/UX, Branding & Web Design Studio

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Orbin x Studio Space

Every ride can drive change.

Orbin is a women-centred mobility platform designed to create safer journeys
for passengers and meaningful career opportunities for women drivers
across Delhi NCR.

A smartphone displaying a ride-tracking interface rests on a textured black surface, framed by a warm gradient border. The screen shows a map with pickup and destination markers, a highlighted route, trip details, and a prominent "Confirm" button, showcasing a premium mobile app experience in a modern product mockup.

Project

Overview

Project Overview

Safer journeys, powered by women.

Safer journeys,

Orbin challenges the conventions of a traditionally male-dominated mobility industry. The platform connects passengers with professional women drivers while providing women with a safer, structured path into transportation careers.

The experience brings riders, drivers, and airport reception teams into one connected system—making airport pickups, advance bookings, payments, and ride coordination easier to manage.

The

challenge

The challenge

Changing who gets to take the wheel.

Women remain underrepresented in professional cab driving, particularly across Delhi NCR. At the same time, many women passengers experience safety and trust concerns during airport transfers, late-night journeys, and unfamiliar routes.

The challenge was to design more than another ride-booking app. Orbin needed an experience that could:

Build trust between passengers and drivers

Support women entering professional driving

Make airport travel easier to coordinate

Connect riders, drivers, and reception teams

Provide visible assistance throughout every journey

Establish a confident and recognisable mobility brand

Research and Discovery

Safety wasn’t an extra feature.

It was the foundation.

Safety wasn’t an extra feature.

It was the foundation.

Our research explored the experiences of women passengers, aspiring drivers, working professionals, students, homemakers, and travellers navigating Delhi NCR.

Airport journeys, late-night travel, and time-sensitive business trips emerged as important use cases. Passengers wanted greater visibility into who was driving, where they would be picked up, and how they could access help.

Women drivers needed reliable work, clear ride information, simple communication, training, and an operating model designed around their safety and success.

Our research explored the experiences of women passengers, aspiring drivers, working professionals, students, homemakers, and travellers navigating Delhi NCR.

Women drivers needed reliable work, clear ride information, simple communication, training, and an operating model designed around their safety and success.

What we explored

Women’s participation in professional driving

Passenger safety and trust

Airport pickup and drop-off behaviour

Late-night and business travel

Driver training and support

Market perception

Operational and regulatory considerations

A pie chart titled "Usage statistics" visualizes ride-booking categories with four color-coded segments: Airport Pickup / Drop (42%), Late Night Travel (29%), Business Travel (20%), and Festive Occasions (9%). The clean dashboard chart uses clear labels, percentage values, and a legend to present trip distribution at a glance.

The Solution

Three products. One connected journey.

Rider App

Passengers can schedule rides, select airport terminals, review routes, complete payments, and access verified driver information.

Driver App

Women drivers can manage availability, receive passenger details, navigate journeys, and securely start or complete rides.

Reception Web App

Airport teams can create bookings, assign drivers, calculate fares, process payments, and generate an Orbin Pass.

A desktop monitor displays the Orbin ride management platform with an interactive map showing pickup and drop-off locations connected by a route. A sidebar allows users to select terminals, destinations, and trip details, showcasing a clean, map-based dashboard for booking and managing airport transportation.

A person holds a smartphone displaying the Orbin ride-booking app with an interactive map and a highlighted airport service area. The interface includes pickup and destination fields, helping users schedule airport transportation through a clean, map-first mobile experience.

A person holds a smartphone displaying the Orbin ride-booking app with a live route map, fare estimate, pickup terminal, and payment options. The clean mobile interface is shown in a real-world setting, highlighting a seamless airport transportation booking experience.

Branding

Driven by She.

Orbin’s identity was designed to feel welcoming, confident, and dependable.
The coral colour brings warmth and visibility, while the simple symbol creates a recognisable presence across apps, vehicles, posters, and digital campaigns.

A hand holds a smartphone displaying the Orbin digital ride pass. The screen presents trip details including booking code, fare, payment status, pickup and drop-off locations, travel time, and a map preview, showcasing a streamlined mobile interface for managing airport transportation bookings.

A close-up of a smartphone home screen highlights a custom healthcare app icon featuring a white medical cross on a red background. The icon appears alongside standard messaging apps, showcasing the mobile app's distinctive visual identity and polished icon design.

A typography showcase featuring the Trap typeface on a bold red background. The specimen displays oversized letterforms, the complete alphabet in uppercase and lowercase, numerals, and punctuation, demonstrating the font's distinctive geometric style for use in branding and digital design.

The Outcome

Moving women forward,
one journey at a time.

By combining research, service design, brand identity, and three connected products, StudioSpace created a mobility experience designed to support passengers while helping more women take control of the wheel.

A person holds a smartphone displaying the Orbin ride-booking app with a live route map and a date and time selector for scheduling airport transportation. The clean mobile interface is presented in a real-world setting, highlighting a simple, intuitive booking experience for planning upcoming rides.

A smartphone displays the Orbin home screen with upcoming ride details, quick booking options, and airport transportation services. Set against a sleek black background with metallic abstract shapes, the premium mockup highlights a modern, user-friendly mobile experience for planning and managing airport rides.

CLIENT TESTIMONIAL

StudioSpace played an important role in shaping Orbin into a strong and consistent digital brand. Their team helped us develop our complete brand identity, design the product experience, and create a scalable app design system.

They also supported us with social media creatives and product mockups, ensuring the brand remained consistent across every customer touchpoint. StudioSpace understood our vision and transformed it into a clear, modern, and cohesive experience. Their creativity, attention to detail, and strategic thinking made them a valuable extension of our team.

Role, TechInformed